Howler Brothers Review: Adventure-Ready Apparel with Style and Substance
As a lifestyle blogger always on the lookout for brands that blend style, functionality, and a touch of adventure, I was thrilled to dive deep into the world of Howler Brothers. This Austin-based company has been making waves in the outdoor apparel industry for over a decade, and after thoroughly exploring their product line, I’m excited to share my comprehensive review of Howler Brothers and their offerings.
A Brief History
Founded in 2011 by Chase Heard and Andy Stepanian, Howler Brothers emerged from a shared passion for surfing, fishing, and the great outdoors. The brand’s unique aesthetic, blending vintage-inspired designs with modern performance fabrics, quickly caught the attention of outdoor enthusiasts and style-conscious consumers alike.
| Product | Category | Key Features | Best For | Price Range | Pros | Cons |
| Gaucho Snapshirt | Shirts | Pearl snaps, unique patterns, Western-inspired | Casual wear, light outdoor activities | $75-$89 | Distinctive style, versatile, durable | Bold design may not suit all, premium pricing |
| Horizon Hybrid Shorts | Bottoms | Quick-drying, stain-resistant, versatile | Water activities, casual wear | $69-$79 | Comfortable, stylish, quick-drying | Sizing can run small, higher price point |
| H Bar B Tech Longsleeve | Technical Shirts | UPF 45+ sun protection, moisture-wicking | Fishing, hiking, sun protection | $89-$99 | Sun protection, performance fabric, hidden sunglass cleaner | May be overkill for casual use |
| Voltage Quilted Jacket | Outerwear | Lightweight insulation, water-resistant | Cool weather activities, casual wear | $165-$185 | Stylish design, versatile, good for layering | Limited extreme weather protection |
| Mansfield Hoodie | Outerwear | Comfortable fleece, kangaroo pocket | Casual wear, cool evenings | $89-$99 | Cozy, stylish, good for layering | Not for technical outdoor use |
| HB Trade Pants | Bottoms | Durable fabric, multiple pockets | Work, outdoor activities | $119-$129 | Functional, durable, stylish | Premium pricing, may be too heavy for some |
| Aperture Tech Strapback | Accessories | Moisture-wicking sweatband, adjustable | Outdoor activities, casual wear | $35 | Functional, stylish, affordable | Limited sizing options |
The Howler Brothers Ethos
Heed the Call
At the core of Howler Brothers is their motto: “Heed the Call.” This philosophy encourages customers to embrace adventure, whether that’s hitting the waves, casting a line, or simply exploring the great outdoors. This ethos is reflected in every piece of clothing they produce, designed to be both functional for outdoor activities and stylish enough for everyday wear.
Craftsmanship and Attention to Detail
One of the standout features of Howler Brothers products is the level of craftsmanship and attention to detail. From unique buttons and stitching to carefully selected fabrics, each item feels thoughtfully designed and well-made.
Product Range
Howler Brothers offers a wide range of apparel and accessories, catering to various outdoor activities and casual wear. Let’s dive into some of their key product categories:
Shirts
Pearl Snap Shirts
A signature item in the Howler Brothers lineup, their pearl snap shirts come in both short and long-sleeve varieties. These shirts blend classic Western style with modern fabrics and cuts.
Pros:
- Unique patterns and designs
- High-quality, durable construction
- Versatile for both outdoor activities and casual wear
Cons:
- Premium pricing compared to basic button-ups
- Some may find the Western-inspired style too bold
Technical Shirts
For those seeking more performance-oriented options, Howler Brothers offers a range of technical shirts designed for fishing, hiking, and other outdoor pursuits.
Pros:
- Moisture-wicking and quick-drying fabrics
- UPF sun protection
- Thoughtful features like hidden sunglasses cleaners
Cons:
- May be overkill for casual everyday use
Shorts and Pants
Howler Brothers’ bottoms are designed to transition seamlessly from trail to town. Their Horizon Hybrid Shorts, for example, have garnered praise for their versatility and durability.
Pros:
- Quick-drying fabrics
- Stylish enough for casual wear
- Durable construction
Cons:
- Some users report sizing inconsistencies
- Premium pricing
Outerwear
From lightweight jackets to cozy hoodies, Howler Brothers offers a range of outerwear options designed to keep you comfortable in various conditions.
Pros:
- Unique designs that stand out from typical outdoor brands
- Functional features for outdoor use
- High-quality materials
Cons:
- Limited options for extreme weather conditions
- Some pieces may prioritize style over technical performance
Signature Products
Gaucho Snapshirt
This iconic shirt embodies the Howler Brothers aesthetic, featuring Western-inspired snaps, unique patterns, and a comfortable fit.
Pros:
- Distinctive style
- Versatile for various settings
- Durable construction
Cons:
- May not appeal to those seeking a more subdued look
- Premium pricing
Horizon Hybrid Shorts
As highlighted in the Hatch Magazine review, these shorts have become a fan favorite for their versatility and performance.
Pros:
- Quick-drying fabric
- Stylish enough for casual wear
- Durable and stain-resistant
Cons:
- Some users report waist sizing runs small
- Higher price point than basic shorts
Quality and Durability
One of the standout aspects of Howler Brothers products is their durability. Many customers report that their Howler gear lasts for years, even with frequent use in outdoor settings. The brand’s commitment to quality materials and construction is evident in the longevity of their products.
Style and Aesthetics
Howler Brothers has carved out a unique niche in the outdoor apparel market with their distinctive aesthetic. Blending vintage-inspired designs, playful patterns, and subtle nods to surf and fishing culture, their clothing stands out from more traditional outdoor brands.
Pros:
- Unique, eye-catching designs
- Versatile pieces that work for both outdoor activities and casual wear
- Attention to detail in design elements
Cons:
- Bold styles may not appeal to everyone
- Some may find the recurring monkey logo too prominent
Sustainability Efforts
While not at the forefront of their marketing, Howler Brothers has made efforts to incorporate more sustainable practices into their production. They use recycled materials in some products and have implemented measures to reduce waste in their manufacturing process.
Price Point
It’s worth noting that Howler Brothers products generally fall into the premium category in terms of pricing. While the quality and unique designs justify the cost for many customers, it may be a barrier for some.
Pros:
- High-quality materials and construction justify the price for many
- Durability means potentially better value over time
Cons:
- Higher price point may not fit all budgets
- Some may question the value compared to more technical outdoor brands
Customer Experience
Howler Brothers has built a loyal following, in part due to their commitment to customer service. They offer free shipping on orders over $99 and free returns, making it easier for customers to try their products risk-free.
The Howler Community
One of the most impressive aspects of Howler Brothers is the community they’ve built around their brand. Through their “Howlerverse” blog, music playlists, and engaging social media presence, they’ve created a lifestyle brand that goes beyond just selling clothes.
Conclusion
After thoroughly exploring the Howler Brothers product line and brand ethos, I’m impressed by their unique approach to outdoor apparel. They’ve successfully carved out a niche that bridges the gap between functional outdoor gear and stylish everyday wear.
The attention to detail in their designs, the quality of their materials, and the durability of their products make Howler Brothers a standout brand in the crowded outdoor apparel market. While their bold designs and premium pricing may not appeal to everyone, those who appreciate their aesthetic and are willing to invest in quality pieces will likely find a lot to love.
Whether you’re an avid outdoorsman looking for gear that can transition from the trail to the town, or simply someone who appreciates unique, well-made clothing with a touch of adventure, Howler Brothers is definitely worth checking out. Their commitment to quality, distinctive style, and the “Heed the Call” philosophy make them a brand that not only produces great products but also inspires a lifestyle of exploration and adventure.
From their iconic Gaucho Snapshirts to their versatile Horizon Hybrid Shorts, Howler Brothers offers a range of products that combine style, functionality, and durability. While they may come with a higher price tag than some competitors, the unique designs and quality construction make them a worthy investment for those who value both form and function in their apparel.
In conclusion, Howler Brothers has successfully created more than just a clothing line – they’ve built a brand that embodies a spirit of adventure and quality craftsmanship. Whether you’re planning your next outdoor expedition or simply looking to add some unique pieces to your wardrobe, Howler Brothers offers something special that’s well worth exploring.
